LaLiga expands its global reach with agreement with TW Events

During last season, LALIGA launched a project to bring the live competition to its foreign fans through various agencies. Seeing the great reception that this agreement has had among professionals and individuals in the sector, LALIGA expands its commitment to its fans outside Spain and reaches an agreement with TW Events, an agency specialized in the promotion and sale of tickets for all kinds of events worldwide, to export the LALIGA brand to the world.

This new agreement will allow LALIGA and the clubs to open up to new international markets such as Asia, the Middle East and the United States. The company’s previous experience in motorsports and soccer has earned it a strong reputation in different continents, with the markets of Asia, the Middle East and the United States having the strongest presence among its clients.

TW Events purchases from the clubs, in advance, tickets and hospitality seats for different LALIGA EA SPORTS and LALIGA HYPERMOTION matches during the 2024/25 season, which it then markets to its client base, tailoring the experiences to the tastes of its customers, organizing travel and including cultural visits and complementary activities to the matches in order to increase the presence of foreign customers and boost tourism using soccer as a catalyst. Although the agreement has already been signed, both LALIGA and TW Events leave the door open to the possible incorporation of any Spanish professional soccer club, which would join this agreement retroactively.

Milos Nenadovic, head of the Business Infrastructure vertical of the LALIGA Club Office, comments on the agreement: “We are happy to work with TW Events and believe that their presence in Asian, Middle Eastern and American markets will bring many fans closer to our league. Their expertise in creating tour packages with soccer as a focus will also help our clubs make their matches look more attractive to foreign clients, and TW Events fits perfectly into our growing international ticketing project that we launched last year and which is already bearing fruit.”

Daniel Castrillón, CEO of TW Events, states: “I am proud to sign this partnership agreement with the best league in the world. I consider it one of the most relevant achievements for our company, as entering the Spanish soccer market with the established conditions offers us unmatched facilities and guarantees, in deference to our competitors. I would like to thank the support and work of LALIGA, as well as the team that makes up TW Events, for making all this possible. Internally, we have made a quantitative leap by being able to incorporate thousands of entries of worldwide claimed teams from LALIGA EA SPORTS and LALIGA HYPERMOTION to our inventory, which allows us to maintain the quality standards that we have maintained since our formation. The feedback from the first few days is, for the moment, unbeatable among our customer base and we look forward to continuing to work hand in hand with LALIGA for many years to come, hoping to maintain a long and fruitful business relationship.”